PRIVACY POLICY
Effective Date: June 9, 2026Â |Â Last Updated: June 9, 2026
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Etérra, Inc. ("Etérra," "Company," "we," "our," or "us") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, share, store, process, and protect information when you access or use our websites, applications, products, educational programs, memberships, communities, wellness programs, coaching services, events, and related offerings, including:
- Healthiest Chef®
- Ultimate Body Reset®
- 8uth®
- Future Etérra products and services
(collectively, the "Services").
By using the Services, you agree to the practices described in this Privacy Policy.
INFORMATION WE COLLECT
Information You Provide
We may collect:
• Name
• Email address
• Phone number
• Address
• Age/date of birthÂ
• Account credentials
• Payment information
• Program enrollment information
• Customer support communications
• Community posts and comments
• Survey responses
• Wellness questionnaires
• Nutrition questionnaires
• Event registrations
Health and Wellness Information
You may voluntarily provide:
• Nutrition preferences
• Food allergies and sensitivities
• Dietary restrictions
• Lifestyle habits
• Wellness goals
• Supplement use
• Laboratory testing results
• Biomarker information
• Genetic testing information
• Microbiome testing information
• Health questionnaires
• Wellness assessments
Providing such information is voluntary.
Information Collected Automatically
We may automatically collect:
• IP address
• Device identifiers
• Browser information
• Operating system
• Session information
• Usage information
• Referral URLs
• Cookie data
• Website activity information
ACCOUNT REGISTRATION
Certain Services require users to create accounts through Kajabi or other authorized service providers.
When creating an account, users may provide:
• Name
• Email address
• Password
• Account preferences
• Program participation information
Users are responsible for maintaining the confidentiality of their account credentials.
SENSITIVE PERSONAL INFORMATION
Depending on your use of the Services, we may collect information that may be considered sensitive personal information under applicable law, including:
• Health and wellness information
• Nutrition preferences
• Food allergies
• Dietary restrictions
• Lifestyle habits
• Genetic information voluntarily provided by users
• Laboratory information
• Consumer health data
• Account credentials
• Precise geolocation information (if enabled)
We use sensitive personal information only as reasonably necessary to provide and improve the Services, personalize user experiences, maintain security, comply with legal obligations, and for other purposes permitted by law.
GENETIC, MICROBIOME, LABORATORY, AND HEALTH INFORMATION
Certain Services may allow users to voluntarily provide or connect health-related information, including:
• Genetic testing results
• Microbiome testing results
• Biomarker data
• Bloodwork and laboratory results
• Wellness assessments
• Lifestyle information
• Health questionnaires
Users are solely responsible for determining what information they choose to provide.
Etérra does not independently verify the accuracy of information supplied by users or third-party providers.
Any recommendations generated from such information are intended solely for educational and informational purposes and should not be relied upon as medical advice, diagnosis, or treatment.
COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixels, tags, SDKs, analytics technologies, and similar tools.
These technologies may include:
• Google Analytics
• Google Ads
• Meta Pixel
• YouTube
• Kajabi
• Stripe
• Calendly
• Zoom
• Email marketing providers
These technologies help us:
• Analyze website usage
• Improve user experience
• Measure advertising performance
• Personalize content
• Improve marketing effectiveness
HOW WE USE INFORMATION
We may use information to:
• Deliver the Services
• Process transactions
• Manage accounts
• Provide customer support
• Personalize recommendations
• Generate educational content
• Improve products and services
• Conduct analytics
• Prevent fraud
• Maintain security
• Comply with legal obligations
• Send marketing communications
RESEARCH, ANALYTICS, AND AGGREGATED DATA
We may create aggregated, anonymized, de-identified, statistical, or derivative information derived from personal information.
Such information does not identify any individual and may be used for:
• Research and development
• Product improvement
• Artificial intelligence development
• Nutrition and wellness insights
• Scientific initiatives
• Educational initiatives
• Publications
• Business analytics
Etérra may use, publish, share, license, and otherwise use de-identified and aggregated information as permitted by applicable law and consistent with recognized de-identification standards (including Safe Harbor or Expert Determination methods under 45 C.F.R. § 164.514 where applicable).
ARTIFICIAL INTELLIGENCE AND MODEL IMPROVEMENT
Etérra may use artificial intelligence, machine learning systems, recommendation systems, large language models, and other automated technologies to provide and improve the Services.
Information submitted through the Services may be used to:
• Generate personalized recommendations
• Recommend recipes and meal plans
• Suggest wellness practices
• Improve educational content
• Improve product functionality
• Improve model performance
• Develop new products and services
Where permitted by law, de-identified information may be used to train, improve, evaluate, validate, and develop artificial intelligence systems and models. Â
AI-generated content is provided solely for educational and informational purposes.
MEDICAL DISCLAIMER
Etérra is not a healthcare provider.
The Services:
• Do not provide medical advice
• Do not diagnose disease
• Do not treat disease
• Do not establish a physician-patient relationship
Users should consult qualified healthcare professionals regarding medical decisions.
HIPAA DISCLAIMER
Etérra is not a healthcare provider, health plan, healthcare clearinghouse, or covered entity under HIPAA unless expressly stated otherwise.
Information submitted through the Services may not be subject to HIPAA protections.
Users should not assume that information submitted through the Services receives the same legal protections applicable to hospitals, physicians, or health insurance providers.
PAYMENT PROCESSING
Payments are processed through third-party providers, including:
• Stripe
• Kajabi Payments
• Other payment processors
Etérra does not store complete payment card information on its servers.
SHARING OF INFORMATION
We may share information with:
• Kajabi
• Stripe
• Google
• Meta
• Zoom
• Calendly
• Analytics providers
• Hosting providers
• Email providers
• Artificial intelligence providers
• Customer support providers
We may also disclose information when required by law or in connection with mergers, acquisitions, financings, reorganizations, or asset sales.
CONSUMER HEALTH DATA RIGHTS
Certain jurisdictions, including Washington, Nevada, Connecticut, Virginia, Colorado, and others, may provide additional rights regarding consumer health data.
Washington State residents should note that the Washington My Health MY Data Act requires opt-in consent prior to the collection and sharing of consumer health data. If you are a Washington resident, we will obtain your affirmative consent before collecting health data and before sharing it with any third party, except as required by law.Â
Depending on applicable law, users may have rights regarding:
• Access
• Correction
• Deletion
• Consent withdrawal
• Restrictions on disclosure
CALIFORNIA NOTICE AT COLLECTION
California residents have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
We collect categories of information described throughout this Privacy Policy for business purposes including:
• Providing Services
• Personalization
• Analytics
• Security
• Marketing
• Product development
• Legal compliance
We retain personal information only as long as reasonably necessary for these purposes.
PRIVACY CHOICES
Users may request to:
• Access information
• Correct information
• Delete information
• Limit certain processing
• Opt out of marketing communications
• Exercise applicable privacy rights
Requests may be submitted to:
We will respond to verifiable consumer requests within 45 days of receipt. We may extend this period by an additional 45 days where necessary, with prior notice.
CALIFORNIA “DO NOT SELL OR SHARE”
Etérra does not sell personal information for monetary compensation.
Certain advertising and analytics activities may be considered “sharing” under California law.
California residents may request to opt out of such sharing by contacting:
Subject: Do Not Sell or Share My Personal Information
DATA RETENTION
We retain information for as long as reasonably necessary to:
• Provide the Services
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Maintain business records
CHILDREN’S PRIVACY
The Services are not directed to children under 13.
We do not knowingly collect personal information from children under 13.
DATA SECURITY
We implement reasonable administrative, technical, and organizational safeguards designed to protect information.
No security measure is completely secure, and we cannot guarantee absolute security.
INTERNATIONAL USERS
Information may be processed and stored in the United States and other jurisdictions where our service providers operate. If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you may have additional rights under applicable data protection laws, including the General Data Protection Regulation (GDPR). Our legal basis for processing your personal information may include performance of a contract, compliance with legal obligations, our legitimate interests, or your consent. To exercise your rights under GDPR, please contact us at support@healthiestchef.com.
GENETIC INFORMATION PRIVACY ACT (GIPA) — CALIFORNIA
Etérra is committed to protecting the privacy of genetic information in compliance with the California Genetic Information Privacy Act ("GIPA"), Cal. Health & Safety Code §§ 125100–125112, and any other applicable genetic privacy laws.
Scope of Genetic Data CollectionÂ
Certain Services allow users to voluntarily submit or connect genetic testing results, microbiome testing results, biomarker data, and related health information. This data is collected solely for the purpose of personalizing educational content and wellness recommendations.
Consent Requirement
Before collecting any genetic information, Etérra will obtain your separate, explicit, informed, written consent. This consent will describe: (i) the specific types of genetic data collected; (ii) the purposes for which it will be used; (iii) whether and with whom it may be shared; and (iv) your right to withdraw consent at any time.
Prohibited Uses
Etérra will not:
- Sell, lease, or otherwise transfer genetic data to any third party for any purpose without your separate explicit consent;
- Use genetic data for advertising, marketing, or any purpose beyond those disclosed at the time of collection;
- Share genetic data with any employer, insurer, law enforcement, or other third party except as required by law or with your express written consent.
 Withdrawal of Consent
You may withdraw your consent for collection or use of genetic data at any time by contacting us at support@healthiestchef.com with the subject line: "Withdraw Genetic Data Consent." Upon withdrawal, we will cease using your genetic data for the applicable purpose and will delete it unless retention is required by law.
LIMIT THE USE OF MY SENSITIVE PERSONAL INFORMATION
 California residents have the right to limit our use and disclosure of sensitive personal information to uses that are necessary to provide the Services and as otherwise permitted by the California Privacy Rights Act (CPRA).
 Categories of sensitive personal information we collect include:
- Health and wellness information
- Nutrition preferences, food allergies, and dietary restrictions
- Genetic and microbiome information (voluntarily provided)
- Laboratory and biomarker data
- Precise geolocation information (if enabled)
- Account credentials
To exercise your right to limit the use of your sensitive personal information, please submit a request to:
Email: support@healthiestchef.comÂ
Subject Line: Limit Use of My Sensitive Personal Information
We will process your request within 15 business days. We may ask you to verify your identity before processing your request.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically.
Material changes may be communicated through website notices, email communications, or account notifications.
DISPUTE RESOLUTION AND BINDING ARBITRATION
PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT.
Informal Resolution
Before initiating formal dispute resolution, you agree to first contact us at support@healthiestchef.com and provide a written description of the dispute. We will attempt to resolve the dispute informally within 30 days.
Binding Arbitration
If we cannot resolve the dispute informally, you and Etérra agree to resolve any dispute, claim, or controversy arising out of or relating to this Privacy Policy or your use of the Services through binding individual arbitration, rather than in court, except as set forth below.
Arbitration Rules
Arbitration shall be administered by JAMS pursuant to its Streamlined Arbitration Rules and Procedures (or the Comprehensive Rules if the claim exceeds $250,000), which are available at www.jamsadr.com. The arbitration shall take place in Los Angeles, California, or by videoconference at either party’s election. The arbitrator shall apply Delaware law consistent with the Federal Arbitration Act.
Class Action Waiver
YOU AND ETÉRRA AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. The arbitrator may not consolidate more than one person’s claims.
Exceptions
This arbitration agreement does not apply to:
- Claims that may be brought in small claims court;
- Claims for injunctive or other equitable relief to prevent unauthorized use or misuse of the Services or intellectual property;
- Any claim where applicable law prohibits arbitration.
If any portion of this arbitration agreement is found unenforceable, the remaining portions shall remain in full force and effect, except that if the class action waiver is found unenforceable, the entire arbitration agreement shall be null and void.
GOVERNING LAW AND JURISDICTION
This Privacy Policy and any disputes arising out of or related to it shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles.
Arbitration shall be administered by JAMS pursuant to its applicable rules and shall take place in Los Angeles County, California, or by videoconference at either party’s election. The Federal Arbitration Act shall govern the interpretation and enforcement of the arbitration provision.
For any disputes not subject to arbitration, you and Etérra consent to the exclusive jurisdiction of the state and federal courts located in Los Angeles County, California.
CONTACT US
Etérra, Inc., a Delaware corporation registered in California
131 S Maple Drive, Unit 301, Beverly Hills, California, 90212, USA